3 ms·
It's a good execution for sure, but there's no way you can say it became a more distinctive mark. Saying the old logo is dated is like saying the GE mark or th
by Brendinooo 3y ago
It's a good execution for sure, but there's no way you can say it became a more distinctive mark.
Saying the old logo is dated is like saying the GE mark or the Coca Cola and Disney scripts are dated. The only reason you'd say it is because it's not conforming to a generic sans-serif norm. These brands have built up a ton of equity in their marks and are timeless enough to build a fresh modern identity around them.
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- crazygringo 3y agoBut the J&J logo and name also doesn't apply to the consumer products anymore -- Band-Aids, Johnson's Baby, etc. were split off into Kenvue this year: https://en.wikipedia.org/wiki/Kenvue https://en.wikipedia.org/wiki/Kenvue J&J is now entirely focused on pharmaceuticals and medical devices: https://en.wikipedia.org/wiki/Johnson_%26_Johnson https://en.wikipedia.org/wiki/Johnson_%26_Johnson So the new different logo makes a lot of sense for what is essentially now an entirely different company in the eyes of consumers.