The EU does have some rules about this [1], "The unit price shall refer to a quantity declared in accordance with national and Community provisions", but I've s

The EU does have some rules about this [1], "The unit price shall refer to a quantity declared in accordance with national and Community provisions", but I've still seen similar products priced per 100g and a different brand priced per "item". [1] https://commission.europa.eu/law/law-topic/consumer-protection-law/unfair-commercial-practices-law/price-indication-directive_en https://commission.europa.eu/law/law-topic/consumer-protecti...