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It’s incredible to me that MBAs are still able to pitch “what if we made the product deceptively smaller but charged the same price?”, and don’t get thrown out
by transcriptase 3y ago
It’s incredible to me that MBAs are still able to pitch “what if we made the product deceptively smaller but charged the same price?”, and don’t get thrown out a window. As if that’s a novel sustainable long-term strategy in CPG.
- Cerium 3y agoDon't worry, in a few months they will make a package that says "Now with 20% more".
- speedgoose 3y agoThe barely legal "20% free" packages. https://www.cdiscount.com/au-quotidien/alimentaire/nestle-crunch-cereales-625g-20-gratuit-x1/f-127010504-nes324623.html https://www.cdiscount.com/au-quotidien/alimentaire/nestle-cr...
- TeaDude 3y agoYou've just given me a wonderful flashback to Adam and Joe. (Hopefully not region locked by Channel 4!) https://www.youtube.com/watch?v=JWtQW8vAslc https://www.youtube.com/watch?v=JWtQW8vAslc
- BlueTemplar 3y agoLook what you did, the hn hug of death, and now they are sold out ! :(
- passwordoops 3y agoAnd bump up the prices 15%
- wredue 3y agoIn Canada, they call it a “Party Size” or a “Family Size” box.
- Foobar8568 3y agoWe often see larger packages being more expensive per unit as the volume of sales is lower.
- darrylb42 3y agoNow with 20% more** ** than a box with 20%less no change in package size required. This was on a thing of Oldspice antiperspirants.
- mrguyorama 3y agoWhat are you talking about though, it absolutely is "sustainable", and businesses have been doing it at least a couple decades, so why would they stop? It makes the profit line go up, which is all that matters.
- the_other 3y ago> It makes the profit line go up, which is all that matters. I think "all that matters" needs qualifying to "all that matters to some people".
- hotsauceror 3y agoIt is "all that matters" to the people who are "all who matter".
- mrguyorama 3y agoIt's all that matters to the people hiring CEOs and on their boards.
- pjmorris 3y agoThey're not pitching to consumers in the grocery store aisles, they're pitching to corporate executives in board rooms. The world looks different in each of these places.
- julienfr112 3y agoMBA people can also be shrinked : We only need 80% of you sales people, with chatgpt and co ...
- nebula8804 3y agoThe C suite and MBAs will be the last to be outsourced to ChatGPT. What we need is more new companies entering the fray. The problem is why would you enter this industry with its terrible margins when you could start a tech company instead?