Mobile or web advertising does not rely on the ability to track users across apps or across websites. Mobile and web advertising would still exist and would sti

Mobile or web advertising does not rely on the ability to track users across apps or across websites. Mobile and web advertising would still exist and would still be almost as profitable without that capability. The loss of privacy for everyone which occurs when organisations can arbitrarily track people across sites or apps at will, is too high a cost considering the tiny benefits for both the users and the advertisers.