> WhatsApp messages are end to end encrypted, so in theory they can't use your message data to make money, even if they would like to. They've probably realize

> WhatsApp messages are end to end encrypted, so in theory they can't use your message data to make money, even if they would like to. They've probably realized the message payload isn't very valuable to mine. The metadata (when did who talk to who?) and IRL identity (ip address, phone number, timezone, location, on the move?) is much more valuable if you're in the add targeting business. Trivial to infer coarse grained tracking and build a connectivity graph. Plenty of information to target adds.