A popular business model back in the day is to just pay adblockers to let ads through: https://arstechnica.com/information-technology/2015/02/over-300-businesse

A popular business model back in the day is to just pay adblockers to let ads through: https://arstechnica.com/information-technology/2015/02/over-300-businesses-now-whitelisted-on-adblock-plus-10-pay-to-play/ https://arstechnica.com/information-technology/2015/02/over-... I believe they don't always do it, they just fail every now and then for different people. There's been few of these news posts recently though.