I’m not that old or insulated yet, and I work in tech. People with any business savvy or sense of digital culture should have known that it would fizzle out ver

I’m not that old or insulated yet, and I work in tech. People with any business savvy or sense of digital culture should have known that it would fizzle out very quickly, as it has. This is not how things evolve. I’d recommend the book “The 22 Immutable Laws of Branding” if you don’t understand why. The network effects of this project are a hockey stick going in the wrong direction.