Seems like we're talking about different things. For one thing, I could see the possibility that some part of Google may have engaged in unethical behavior. I

Seems like we're talking about different things. For one thing, I could see the possibility that some part of Google may have engaged in unethical behavior. It might even have been at the C-level. It might have crossed the antitrust law, who knows. I have no idea. On the other hand, I do believe that when Google was sending this message company-wide, pretty much everybody understood it as "Don't use these words because they can be taken out of context and then you're going to have a lot of pain," not "Don't use these words because then we cannot hide the unethical things we might be doing." I was there at Google.