In this case, it seems that they are wanting to leverage Unity's dominance in mobile gaming as a way to out-compete rivals in the mobile advertising space. Ques

In this case, it seems that they are wanting to leverage Unity's dominance in mobile gaming as a way to out-compete rivals in the mobile advertising space. Questions for lawyers: Is Unity's share (more than 70% of the top mobile games in the market) large enough to be a monopoly? Is this move to displace rivals in advertising behaving anti-competitively?