The active user metrics doesn't come from the company though, it's what the advertisers and investers will look at first glance, before going deeper and check w

The active user metrics doesn't come from the company though, it's what the advertisers and investers will look at first glance, before going deeper and check what they really care about. Let's face it: in general we're not good at nuance and that has downstream effects in many places. The escape hatch is probably to have businesses that mostly stand on their own, sustained by their users and don't need to convince random marketers and crypto bros that they're worth paying attention to.