3 ms·the word you're looking for is "public relations", or PR. it's a different group of people than advertising.by fsckboy 3y agothe word you're looking for is "public relations", or PR. it's a different group of people than advertising.jasonm23 3y ago> different intersecting sets.fsckboy 3y agommm, in a larger organization not really, proper subsets of marcomm, marketing communications. advertising people are called "creatives" where PR people are much more devious.