Maybe they prefer dominance over profit. Make less money but maximise revenue. They want you to spend 100 hours a month not 50 even if you pay the same so that

Maybe they prefer dominance over profit. Make less money but maximise revenue. They want you to spend 100 hours a month not 50 even if you pay the same so that you are not spending time at a competitor such as Disney or hanging out with friends at a bar. Eventually they may go like Amazon with infinite upsells and hunt for whales.