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Statistical algorithms can be used to segment drivers and if it is possible to figure out that someone in some segment is of a specific orientation then the pro
by haltist 3y ago
Statistical algorithms can be used to segment drivers and if it is possible to figure out that someone in some segment is of a specific orientation then the probability that others in that segments are of the same orientation goes up as well.
People are extremely predictable, if they weren't then Google and Facebook would not be making billions from selling ads using user segmentation. Amazon and Netlfix operate similarly, buyers and viewers are shown content based on their previous browsing habits and what others with similar patterns have bought and viewed in the past. If you can recommend content and ads better than a coin toss then you can make a lot of money.
I'm not sure why car companies want to sell driving patterns but if it can be used in some ad model to improve click through rates then I'm sure that Facebook and Google will be more than happy to buy the data to help their bottom line.
We all live in digital panopticons designed to sell us consumer products but most people are either unaware or don't care about what such a state of affairs entails. It's better to just assume that eventually all data feeds will be integrated into some ad model because that is where things are headed. Further dystopian extrapolations of constant and ubiquitous surveillance are left as exercises for the reader.
- somerandomqaguy 3y agoI don't think it's just the driving pattern. GM is actively trying to come up with it's own App ecosystem: https://developer.gm.com/in-vehicle-apps https://developer.gm.com/in-vehicle-apps https://developer.gm.com/app-gallery https://developer.gm.com/app-gallery Subaru at least also has driver facing cameras into the cabin for driver attentiveness monitoring. I believe the Mach E also has it but I don't remember right off the top of my head, and I'm sure there's others as well.
- haltist 3y agoDigital storage density is increasing and most developed nations have 5G deployments. I imagine the ad models could probably be updated in real time because neither storage nor bandwidth are real bottlenecks so if you are frustrated during your drive by the time you get home Google and friends already know what products to show you in order to increase sales. Truly marvelous times to be alive.