> His goal was to help Google “maximize the opportunity” of rapid smartphone advancement [...] during a 2011 training called "Antitrust Basics for Search Team,"

> His goal was to help Google “maximize the opportunity” of rapid smartphone advancement [...] during a 2011 training called "Antitrust Basics for Search Team," Google also directed employees to "avoid metaphors involving wars or sports, winning, or losing." Ah yes, "maximize the opportunity". I was wondering how all this wishy-washy generalized corporate-speak language starts, it's actively being taught. > "We don't 'lock up' or 'lock in' our customers," and "we do not 'leverage' anything," Google told employees. Eventually "maximize the opportunity" will be added to the list of banned phrases. What's next, invent completely new terms, resort to latin or other languages? Criminal groups often invent new jargon so that the authorities, or strangers in general, can't understand what they are saying. So why shouldn't corporations do that? They can all learn something like https://en.wikipedia.org/wiki/Fenya https://en.wikipedia.org/wiki/Fenya and go from there. Prosecutors will never figure it out!