To be fair, users did have to install an app and go through the onboarding to be counted. That is a big ask for most users! That wasn't the case for Google+ whe

To be fair, users did have to install an app and go through the onboarding to be counted. That is a big ask for most users! That wasn't the case for Google+ where they straight up just considered all Google accounts to be Google+ accounts suddenly. And that was on the web where you don't have to install anything. But I don't disagree, saying they got a lot of signups doesn't mean it's a home run success. Myself and most of the people I follow on IG signed up within the first few days, made a post that said something along the lines of "what's a Threads" and then haven't posted since then.