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Reddit seems to have easy sales. Specific subreddits can be targeted with specific ads really easily. So it should be easy to sell things there and easy to keep

Reddit seems to have easy sales. Specific subreddits can be targeted with specific ads really easily. So it should be easy to sell things there and easy to keep the users happy.

jacobn 3y ago
I've tried buying reddit ads. Maybe I was selling the wrong thing, or my ads sucked or whatever, but boy those ads didn't just not perform, they were just completely useless.
intended 3y ago
Reddit ads sadly didnt work well. They really tried all sorts of things. I feel that they may have been a media firm, and not a platform. When Victoria conducted AMAs, Reddit was a burgeoning cultural force. Maybe if they had gone that route they would be their “ideal” state. However that leads to no billionaire club IPO/Exit.
- zmmmmm 3y ago
  it's an interesting counter narrative then to the currently in vogue idea that you can stop individual ad targeting and instead target people based on their high level interests. Reddit is like a distillation of that, the logical end point of it ... if that is a dead end, Google is in for a rough time with the pathway they are pursuing with Chrome.
  - ChefboyOG 3y ago
    My experience with Reddit ads (years ago now) wasn't that subreddit-level targeting was bad—there's a reason sponsored content is such a big marketing channel, after all—but rather that the ads platform just never worked very well. And by "never worked very well," I don't just mean "We ran ads without good results." The whole experience was just sort of confusing and underwhelming, especially when compared to other channels like FB or Google. We suspected that the majority of our clicks were bots, based on our own analytics. The targeting always felt unreliable. Support interactions were weird. In general, the platform always just felt kind of... janky. Don't know if that's still the case now, but at least as of a year or so ago, I knew a lot of people working in digital marketing who felt the same about the platform.
    - ecshafer 3y ago
      So the targeting wasn't just you choosing to run ads on /r/coffee and /r/programming? In my head the ads should be so easy to sell with how niche it is. But I also believe reddit could screw it up.
    - XCSme 3y ago
      Ads almost always lead to mostly fake/bot clicks: https://www.reddit.com/r/marketing/comments/4smisl/facebook_ads_100_fake_clicks/ https://www.reddit.com/r/marketing/comments/4smisl/facebook_...

Reddit seems to have easy sales. Specific subreddits can be targeted with specific ads really easily. So it should be easy to sell things there and easy to keep the users happy.

jacobn 3y ago

I've tried buying reddit ads. Maybe I was selling the wrong thing, or my ads sucked or whatever, but boy those ads didn't just not perform, they were just completely useless.

intended 3y ago

Reddit ads sadly didnt work well. They really tried all sorts of things. I feel that they may have been a media firm, and not a platform. When Victoria conducted AMAs, Reddit was a burgeoning cultural force. Maybe if they had gone that route they would be their “ideal” state. However that leads to no billionaire club IPO/Exit.

zmmmmm 3y ago
it's an interesting counter narrative then to the currently in vogue idea that you can stop individual ad targeting and instead target people based on their high level interests. Reddit is like a distillation of that, the logical end point of it ... if that is a dead end, Google is in for a rough time with the pathway they are pursuing with Chrome.
- ChefboyOG 3y ago
  My experience with Reddit ads (years ago now) wasn't that subreddit-level targeting was bad—there's a reason sponsored content is such a big marketing channel, after all—but rather that the ads platform just never worked very well. And by "never worked very well," I don't just mean "We ran ads without good results." The whole experience was just sort of confusing and underwhelming, especially when compared to other channels like FB or Google. We suspected that the majority of our clicks were bots, based on our own analytics. The targeting always felt unreliable. Support interactions were weird. In general, the platform always just felt kind of... janky. Don't know if that's still the case now, but at least as of a year or so ago, I knew a lot of people working in digital marketing who felt the same about the platform.
  - ecshafer 3y ago
    So the targeting wasn't just you choosing to run ads on /r/coffee and /r/programming? In my head the ads should be so easy to sell with how niche it is. But I also believe reddit could screw it up.
  - XCSme 3y ago
    Ads almost always lead to mostly fake/bot clicks: https://www.reddit.com/r/marketing/comments/4smisl/facebook_ads_100_fake_clicks/ https://www.reddit.com/r/marketing/comments/4smisl/facebook_...