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> Five days [after July 5], over 100 million people had joined Threads, making it the most successful app launch of all time. Err, no. The 100m were mostly mig

by smcin 3y ago

> Five days [after July 5], over 100 million people had joined Threads, making it the most successful app launch of all time. Err, no. The 100m were mostly migrated from existing Instagram users (which has ~500m DAU/2.35b MAU), not new joiners. Gizmodo [0]: "[one month after launch] Threads Has Lost More Than 80% of Its Daily Active Users... DAU down from a peak of 44m to 8m, and falling at about 1% every day. Engagement was down to just 2.9 minutes a day compared to 19 minutes earlier in July." If 100m existing users who briefly came over from Instagram and then mostly became inactive is "the most successful app launch of all time", then by that metric was Google+ forcibly converting new YouTube or Gmail users/commenters the most successful website-based [social] launch of all time? [1] "1/2015: There are about 2.2 billion Google+ profiles. Of these, about 9% have any publicly posted content. Of those, about 37% have comments on YouTube videos as their most recent activity, and another 8% have profile-photo changes." Can anyone cite third-party DAU and MAU stats on Threads, currently? Or how many Threads users quit Twitter, and have remained active on Threads? [0]: https://gizmodo.com/threads-has-lost-more-than-80-of-daily-active-users-1850707329 https://gizmodo.com/threads-has-lost-more-than-80-of-daily-a... [1]: "Nobody is using Google+" BusinessInsider 1/20/2015 https://www.businessinsider.com/google-active-users-2015-1 https://www.businessinsider.com/google-active-users-2015-1

hbn 3y ago
To be fair, users did have to install an app and go through the onboarding to be counted. That is a big ask for most users! That wasn't the case for Google+ where they straight up just considered all Google accounts to be Google+ accounts suddenly. And that was on the web where you don't have to install anything. But I don't disagree, saying they got a lot of signups doesn't mean it's a home run success. Myself and most of the people I follow on IG signed up within the first few days, made a post that said something along the lines of "what's a Threads" and then haven't posted since then.
ahahahahah 3y ago
If my app uses Google login, an I not allowed to count those users because I simplified their sign up flow too much? Your stance on this basically makes no sense.
- srustagi 3y ago
  instagram and threads are both social apps owned by a large social app giant and they launched right when people were getting pissed off at Elon’s twitter calling their DAU numbers anything but a perfect storm doesn’t make sense—your app wouldn’t push messaging to every google user to join, and you don’t own Google OAuth and users, Google does.

by smcin 3y ago

hbn 3y ago

To be fair, users did have to install an app and go through the onboarding to be counted. That is a big ask for most users! That wasn't the case for Google+ where they straight up just considered all Google accounts to be Google+ accounts suddenly. And that was on the web where you don't have to install anything. But I don't disagree, saying they got a lot of signups doesn't mean it's a home run success. Myself and most of the people I follow on IG signed up within the first few days, made a post that said something along the lines of "what's a Threads" and then haven't posted since then.

ahahahahah 3y ago

If my app uses Google login, an I not allowed to count those users because I simplified their sign up flow too much? Your stance on this basically makes no sense.

srustagi 3y ago
instagram and threads are both social apps owned by a large social app giant and they launched right when people were getting pissed off at Elon’s twitter calling their DAU numbers anything but a perfect storm doesn’t make sense—your app wouldn’t push messaging to every google user to join, and you don’t own Google OAuth and users, Google does.