It does when one of, if not the only, important metric is growth. And for many publicly traded companies that act in the social/dating space growth tends to be

It does when one of, if not the only, important metric is growth. And for many publicly traded companies that act in the social/dating space growth tends to be a key metric. After some point the "natural" growth and contraction of the market will be a limiter. It's also arguably easier to handle a recurring user than having to spend time on acquiring new users to a platform.