Generally, perception is not as strong a variable in profit as we feel like it is, or should be, in the short and even medium term. In the long term, it's very

Generally, perception is not as strong a variable in profit as we feel like it is, or should be, in the short and even medium term. In the long term, it's very hard to judge the effects of perception. When a company makes a choice (actively or passively) that priorities perception, usually it is largely a function of the leadership's humanity, and not a shrewd decision based on some objective projection of long-term consequences.