The arrival of Fortnite Money has meant that Epic can afford to spend a lot more and charge a lot less for everything they do. They opened a studio in Vancouver

The arrival of Fortnite Money has meant that Epic can afford to spend a lot more and charge a lot less for everything they do. They opened a studio in Vancouver and started hiring whoever they wanted from other companies, e.g. The Coalition, with starting salaries that made jumping ship a no-brainer for the engineers they were picking up. For Unreal, I think it fundamentally comes down to: 1. We want to be the biggest and best game engine out there 2. We want everyone to use our technology if at all possible 3. The vast majority of our money is going to come from the top 1% of the huge players in game dev (CD Projekt Red, The Coalition) and not from anyone else 4. The more people who use Unreal to make games, the more Unreal devs there are in the world, and the more Unreal devs there, the more likely those huge companies (or potentially blockbuster indies) are to choose Unreal for their projects because talent is readily available (see point #3) Edit: Per their court case with Apple: https://www.theverge.com/2021/5/3/22417447/fortnite-revenue-9-billion-epic-games-apple-antitrust-case https://www.theverge.com/2021/5/3/22417447/fortnite-revenue-... They made over $5bn in profit from 2018 to 2019 from Fortnite, and $5.1bn in revenue in 2020.