TLDR: social media shops are increasingly following the walled garden strategy. From an information searching viewpoint, this is fairly negative as search engi

TLDR: social media shops are increasingly following the walled garden strategy. From an information searching viewpoint, this is fairly negative as search engines may eventually lose the ability to index the content in these walled gardens - and for some reason(control of what users get to see?), the in-house search capabilities of social media sites tend to be really terrible, see the whole Reddit API fiasco for example that eliminated all the good independent search tools for that site. As far as X / Substack: > "Substack this year and last directly targeted Twitter with launches of both a short-form Notes that looked a lot like Twitter as well as a chat feature that moved conversations off social media to its own platform. In response, Twitter stopped allowing users to retweet, like, or reply to tweets with Substack links. It makes sense that Twitter would now take on Substack with a long-form content distribution feature of its own..." https://techcrunch.com/2023/07/18/twitter-to-support-long-form-articles-with-mixed-media-elon-musk-confirms/ https://techcrunch.com/2023/07/18/twitter-to-support-long-fo...