Then they will: tell you they want it installed on all desktop computers and all word templates changed to use it, ignoring mobile only people, and the fact th

Then they will: tell you they want it installed on all desktop computers and all word templates changed to use it, ignoring mobile only people, and the fact that your brand standards will appear for the purchasing department but not anybody outside the company you send the documents to, need to be talked out of using it in email signatures, and that the only safe option is Arial. Which they could have just picked for everything in the first place, ignore the brand standards themselves because conforming to them takes too much time and attention paying. Pretty soon they will forget they even standardized the company on a font, but the mess will still linger.