It used to be that the selling prop for a lot of sites was "we'll send you away, but you'll come back every day because we always have a variety of interesting

It used to be that the selling prop for a lot of sites was "we'll send you away, but you'll come back every day because we always have a variety of interesting places to send you." In the early days of blogs, The Atlantic would link to other sites, for example, and the Verge is doing it now with their new HP. As social media took over, homepages died, so it didn't make sense to link to a post at blog B from your blog A because no one reads your blog A anymore, they just see some of your Tweets. At this point, the social media giants have changed their algorithms to try to retain more engagement and compete with Tik Tok (which never sends users off platform), but I think in the long run they will fail because there will always be more interesting stuff somewhere else than on your site.