Watches are moving in a similar direction. Time telling moved from a mechanical masterpiece to a digital commodity and watchmakers have become luxury brands. >

Watches are moving in a similar direction. Time telling moved from a mechanical masterpiece to a digital commodity and watchmakers have become luxury brands. > Diamonds have the unfortunate (for diamond sellers) property that they have a very simple chemical structure. On the bright side (for diamond sellers) they're known to originate from a certain location. So they could in theory be protected by Champagne style trademarks and extract higher pricing that way.