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> they transmit a, mostly subconscious, feeling—reliability, innovation, vision, purpose, etc. I do not believe this for a second. Has there been any serious r

> they transmit a, mostly subconscious, feeling—reliability, innovation, vision, purpose, etc. I do not believe this for a second. Has there been any serious research done on this?

imiric 3y ago
Not sure what you mean by "serious", but this is well known in design circles. Maybe this[1] will convince you? Typography is visual design after all, and is not any different from other design elements we see all around us. It's obvious that it has an impact in how we perceive and experience brands, and the source of any text we read. [1]: https://www.monotype.com/company/news/monotype-study-shows-typeface-choice-can-boost-positive-consumer-response-13 https://www.monotype.com/company/news/monotype-study-shows-t...
- romanhn 3y ago
  Thank you. Also found additional discussion in https://designmodo.com/font-psychology https://designmodo.com/font-psychology. I'm still skeptical that there is anything intrinsic about the meanings specific fonts convey outside of being used in previous contexts (e.g. conveys "fashionable" because it's overused in fashion industry, per one example). That said, I'm more open to the idea of font psychology now.
- leereeves 3y ago
  That study was funded by Monotype, a company with an incentive to find the result they found. Is it any more credible than other corporate funded research?
  - imiric 3y ago
    That study is interesting to understand the psychological effects of typography. It's not needed to prove that typography _has_ a psychological effect, which we've known for decades. A sibling comment pointed out font psychology, which you might want to look into. Most of this is rooted in visual design, which is an inexact science, so you probably won't find the type of studies you want to see, for the same reason you won't find studies about other art forms.
karaterobot 3y ago
Do you not believe in subconscious psychological effects of esthetic choices in general, or just when it comes to typography? If the latter, what about type makes it different from things like color, position, hierarchy, etc.?

> they transmit a, mostly subconscious, feeling—reliability, innovation, vision, purpose, etc. I do not believe this for a second. Has there been any serious research done on this?

imiric 3y ago

Not sure what you mean by "serious", but this is well known in design circles. Maybe this[1] will convince you? Typography is visual design after all, and is not any different from other design elements we see all around us. It's obvious that it has an impact in how we perceive and experience brands, and the source of any text we read. [1]: https://www.monotype.com/company/news/monotype-study-shows-typeface-choice-can-boost-positive-consumer-response-13 https://www.monotype.com/company/news/monotype-study-shows-t...

romanhn 3y ago
Thank you. Also found additional discussion in https://designmodo.com/font-psychology https://designmodo.com/font-psychology. I'm still skeptical that there is anything intrinsic about the meanings specific fonts convey outside of being used in previous contexts (e.g. conveys "fashionable" because it's overused in fashion industry, per one example). That said, I'm more open to the idea of font psychology now.
leereeves 3y ago
That study was funded by Monotype, a company with an incentive to find the result they found. Is it any more credible than other corporate funded research?
- imiric 3y ago
  That study is interesting to understand the psychological effects of typography. It's not needed to prove that typography _has_ a psychological effect, which we've known for decades. A sibling comment pointed out font psychology, which you might want to look into. Most of this is rooted in visual design, which is an inexact science, so you probably won't find the type of studies you want to see, for the same reason you won't find studies about other art forms.

karaterobot 3y ago

Do you not believe in subconscious psychological effects of esthetic choices in general, or just when it comes to typography? If the latter, what about type makes it different from things like color, position, hierarchy, etc.?