4 ms·
>"Yes, this is exactly what fits my creative vision and nothing less will do!" It's more like: you are sitting in a room with the c suite, and the design firm
by basch 3y ago
>"Yes, this is exactly what fits my creative vision and nothing less will do!"
It's more like: you are sitting in a room with the c suite, and the design firm they hired to refresh the brand. The design firm sells the c suite on "this font exemplifies who you are and you you want to represent yourself to the world as." Then you chime in and say it looks like every other font and there are legal licensing issues, and the c suite tells you that you are chicken little and the design firm knows what they are doing and will take care of it. They are the experts not you. Why are you even in this meeting?
The last time I worked somewhere that brought in outsiders to refresh the brand, the font they ended up standardizing on was .... Proxima Nova.
- basch 3y agoThen they will: tell you they want it installed on all desktop computers and all word templates changed to use it, ignoring mobile only people, and the fact that your brand standards will appear for the purchasing department but not anybody outside the company you send the documents to, need to be talked out of using it in email signatures, and that the only safe option is Arial. Which they could have just picked for everything in the first place, ignore the brand standards themselves because conforming to them takes too much time and attention paying. Pretty soon they will forget they even standardized the company on a font, but the mess will still linger.