If you just stroll into a standard jewelry store looking for gold, markup over spot is disastrous. I've heard of people making that sort of thing on a limited

If you just stroll into a standard jewelry store looking for gold, markup over spot is disastrous. I've heard of people making that sort of thing on a limited basis, but the market isn't there. There aren't enough people aware enough of the issue, and the temptation to just go ahead and charge the jewelry premium as a result is pretty overwhelming.