> If you asume agency of the user then this is a good thing, a win-win. I think a relevant difference is between "intent" related ads, say keyword ads on Googl

> If you asume agency of the user then this is a good thing, a win-win. I think a relevant difference is between "intent" related ads, say keyword ads on Google: I search for a thing and get the related info. There are cases where this is okay and helps to discover things. And the pure tracking based ads, trying to influence me to do things I didn't inherently plan to do. I heavily dislike the life manipulation, which often enough also seems to work. (As proven by bug companies spending tons of money on ads) Or in a different realm: I'm fine with political parties having room to share their ideas and goals and advertise for them, but if companies use targeted ads to send very specific ads to different demographics, there can't be a proper debate anymore as everybody saw something different (maybe even contradicting) and don't know where others are becoming from (see Cambridge Analytica) This is absolutely harmful for society.