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Marketing The sentimental value of a diamond is its rarity. And natural diamonds with few imperfections are rare. And a big diamond, useless for anything els

Marketing The sentimental value of a diamond is its rarity. And natural diamonds with few imperfections are rare. And a big diamond, useless for anything else, is the only way to show how much the marriage is worth. This is what is being sold to us. Synthetic diamonds are destroying 50 years of marketing.

benterix 3y ago
> And a big diamond, useless for anything else, is the only way to show how much the marriage is worth. This is what is being sold to us. And I can't believe males and females of 21st century still fall for this. Literally any use of this money could have been better.
- antisthenes 3y ago
  > And I can't believe males and females of 21st century still fall for this* *In the USA.
- anthony_d 3y ago
  > And I can't believe males and females of 21st century still fall for this. Literally any use of this money could have been better. Seems pretty narrow minded. Of course engagements rings are symbolic. The best symbols are deeply rooted in cultural context anyway. If diamonds aren’t the best symbol for you that’s fine, but try not to fool yourself into thinking you’re being more rational. You might have different priorities or values. You might also just be a 2 dimensional NPC with nothing to share and therefore no need for symbolism. /jk
  - benterix 3y ago
    > The best symbols are deeply rooted in cultural context anyway. The irony here is that diamonds as engagement gifts given by males to females (why not the other way round btw?) have very shallow and well-documented roots. Moreover, given the exploitation around it, it's really bad to found your marriage on if you really think about it.
- ZephyrBlu 3y ago
  Fall for it? It's signalling. If it wasn't a diamond it would be something else.
ElectricalUnion 3y ago
> Synthetic diamonds are destroying 50 years of marketing. It's not even just synthetic diamonds, natural diamond scarcity is artificial as well.
- eestrada 3y ago
  That moment when you learn natural diamonds are literally dumped into the ocean by the boatful to created artificial scarcity...
WheelsAtLarge 3y ago
Yes, it's all about marketing now. Previously DeBeers was able to control supply for diamonds which kept the prices artificially high but that's not the case anymore. I suspect we'll be seeing an increase in branding in the diamond business. That's really the only way they can control prices since it's now possible to create man made ones. Given enough time the prices will collapse to the point of cost of producing them plus a small premium. Competition will make sure that happens. There's no way mined diamonds will be able to compete. Diamonds aren't going away they are just making a marketing transition.
chromoblob 3y ago
> a big diamond, useless for anything else, is the only way to show how much the marriage is worth Why not just destroy money? And record this as a memento if needed. May be less wasteful than making the diamond. See: https://en.wikipedia.org/wiki/K_Foundation_Burn_a_Million_Quid https://en.wikipedia.org/wiki/K_Foundation_Burn_a_Million_Qu...

benterix 3y ago

> And a big diamond, useless for anything else, is the only way to show how much the marriage is worth. This is what is being sold to us. And I can't believe males and females of 21st century still fall for this. Literally any use of this money could have been better.

antisthenes 3y ago
> And I can't believe males and females of 21st century still fall for this* *In the USA.
anthony_d 3y ago
> And I can't believe males and females of 21st century still fall for this. Literally any use of this money could have been better. Seems pretty narrow minded. Of course engagements rings are symbolic. The best symbols are deeply rooted in cultural context anyway. If diamonds aren’t the best symbol for you that’s fine, but try not to fool yourself into thinking you’re being more rational. You might have different priorities or values. You might also just be a 2 dimensional NPC with nothing to share and therefore no need for symbolism. /jk
- benterix 3y ago
  > The best symbols are deeply rooted in cultural context anyway. The irony here is that diamonds as engagement gifts given by males to females (why not the other way round btw?) have very shallow and well-documented roots. Moreover, given the exploitation around it, it's really bad to found your marriage on if you really think about it.
ZephyrBlu 3y ago
Fall for it? It's signalling. If it wasn't a diamond it would be something else.

ElectricalUnion 3y ago

> Synthetic diamonds are destroying 50 years of marketing. It's not even just synthetic diamonds, natural diamond scarcity is artificial as well.

eestrada 3y ago
That moment when you learn natural diamonds are literally dumped into the ocean by the boatful to created artificial scarcity...

WheelsAtLarge 3y ago

Yes, it's all about marketing now. Previously DeBeers was able to control supply for diamonds which kept the prices artificially high but that's not the case anymore. I suspect we'll be seeing an increase in branding in the diamond business. That's really the only way they can control prices since it's now possible to create man made ones. Given enough time the prices will collapse to the point of cost of producing them plus a small premium. Competition will make sure that happens. There's no way mined diamonds will be able to compete. Diamonds aren't going away they are just making a marketing transition.

chromoblob 3y ago

> a big diamond, useless for anything else, is the only way to show how much the marriage is worth Why not just destroy money? And record this as a memento if needed. May be less wasteful than making the diamond. See: https://en.wikipedia.org/wiki/K_Foundation_Burn_a_Million_Quid https://en.wikipedia.org/wiki/K_Foundation_Burn_a_Million_Qu...