>Targeted ads increase revenues because they are focused on people with a higher proabability of responding positively to the ads. If you asume agency of the us

>Targeted ads increase revenues because they are focused on people with a higher proabability of responding positively to the ads. If you asume agency of the user then this is a good thing, a win-win. But by treating this negatively you are asuming that the user has no agency over their actions. That's hand-wavy and not entirely true. I have full agency and still it's easier to ignore or mentally block out an ad about cattle supplements (I don't own cattle) than it is an ad about an accounting conference (I need continuing education credits for my CPA). Ads are interruptive by design. The more targeted an ad is, the more it slows me down in my day. That is bad for me