If foo.com causes enough people to buy foo.com t-shirts to feed you and clothe you, why not consider that "established"? Case in point: the guy who runs http://

If foo.com causes enough people to buy foo.com t-shirts to feed you and clothe you, why not consider that "established"? Case in point: the guy who runs http://xkcd.com http://xkcd.com works on xkcd full time and is entirely supported by the stuff sold through the xkcd store. (P.S. xkcd rocks)