This is 100% the pattern. However most startups (and most software projects if we think about it) fail. They don't make it to year 2. This in built failure rat

This is 100% the pattern. However most startups (and most software projects if we think about it) fail. They don't make it to year 2. This in built failure rate shouldn't be a reason against doing things right the first time but it might explain how many don't get to learn the lessons from year 2. Most of the time we will never get to redesign and realise the mistakes we made.