> Noob consumers may click ads, but after a while they program their brain to filter them out automatically. Ads are not just about clicks. Half of all spendin

> Noob consumers may click ads, but after a while they program their brain to filter them out automatically. Ads are not just about clicks. Half of all spending is brand advertising. Noobs don’t click random SMB ads, and yet that’s like 40% of spending on mobile. There are people who are “superclickers” and also super buyers. They’re just a really expensive audience to target, obviously. Anyway, you’re extrapolating from your sole experience with ads. It is a super big ecosystem with a lot of rationality, as ridiculous as that sounds. It is growing a lot still, digital ad spending grows like $130b a year around now, which is the highest it’s ever been. So I don’t know, you’re not saying stuff that is substantiated in truth.