The main point is that a successful product line was created. The product was shaped using a different approach than the in-house R&D team was using, and insigh

The main point is that a successful product line was created. The product was shaped using a different approach than the in-house R&D team was using, and insights from Continuum's method led to the Swiffer concept. It's usually the case that when you actually watch users pursue their goals you learn things that cause you to pivot. The problem you thought you were trying to solve is fundamentally different than what you thought.