These golden rules just remind me of every useless, content-free landing page that I find myself on when trying to research B2B applications, and even a good ch

These golden rules just remind me of every useless, content-free landing page that I find myself on when trying to research B2B applications, and even a good chunk of open source projects. The main difference between the two being that the open source projects tend to have links to what I want to read about, and the paid software—sorry, “client solutions”—have about 10 menu items that all link to either a form to have someone give me a demo, or a form where I have to prove I already bought the goddamn thing in order to see how it’s supposed to be used.