That NPR article doesn't really say much. Pinterest added the nopin meta tag but that's absolutely the wrong approach. The onus should not be upon the copyrigh

That NPR article doesn't really say much. Pinterest added the nopin meta tag but that's absolutely the wrong approach. The onus should not be upon the copyright owner to police violations (after the fact). Also, while Pinterest may be a fast growing site, it's still just a startup and the hubristic assumption that the rest of the Net adopt it's nopin tag just does not make sense. I would say Pinterest needs to start from a point of not violating copyright rather than try to brush it off onto their users and not providing stronger tools to prevent such events from happening.