Exactly. It still works well if you're authentic. I'll be creating a more modern page soon for cold traffic (just features/direct). The people who get that pag

Exactly. It still works well if you're authentic. I'll be creating a more modern page soon for cold traffic (just features/direct). The people who get that page have just purchased my book Antinet Zettelkasten. It's an upsell essentially. People don't subscribe to the newsletter because they want the newsletter; they subscribe because they want the free gifts. And they stick around through another special mechanism I don't even advertise on the backend. Again, subtleties.