4 ms·
Genuinely curious who your customers are and what the price point is. The market clearly isn’t me because I hated your landing page and copy within 20 seconds.
by saaaaaam 3y ago
Genuinely curious who your customers are and what the price point is. The market clearly isn’t me because I hated your landing page and copy within 20 seconds. Not a criticism, I have products where I wrote copy in a way that hits an audience that is very much not aligned with me or people I know. But curious.
- for_i_in_range 3y agoThey're People interested in Zettelkasten and already know/like me. They understand my use of old school font/letter. Otherwise to a cold audience (like yourself) it's definitely cringe.
- akg_67 3y agoSales funnel and conversion funnel might be the right terms to understand what he is doing with that page. The audience to that page most likely already came across him through his work, for example, somebody receiving his physical newsletter that was passed around by someone else. That page is not for cold audience but more for person that is already moving along the conversion funnel. I wouldn’t be surprised that he posted that page here to understand how he can create a page more appropriate for colder audience or someone very early in the conversion funnel.
- for_i_in_range 3y agoExactly. It's the page people are sent to shortly after purchasing this book: https://www.scottscheper.com/antinet https://www.scottscheper.com/antinet Which I actually break-even on and even lose money on (even though it took me a year and a half to write). I break-even on the front-end and monetize via the physical monthly newsletter on the backend.