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I'm doing roughly $20k/mo. with a physical monthly newsletter delivered to people's doorsteps. Here's the old-school salesletter for it: https://www.scottschepe
by for_i_in_range 3y ago
I'm doing roughly $20k/mo. with a physical monthly newsletter delivered to people's doorsteps. Here's the old-school salesletter for it: https://www.scottscheper.com/free-trial https://www.scottscheper.com/free-trial
Here's a picture of my Stripe account from last month: https://cloud.scottscheper.com/3k3Yry2V https://cloud.scottscheper.com/3k3Yry2V
Happy to share how this model works. There's a lot of subtleties to it.
- iancmceachern 3y agoI read the link, but couldn't quote figure out what the newsletter is about?
- for_i_in_range 3y agoKnowledge Management, Writing, and Marketing.
- kordlessagain 3y agoYou had me at font.
- for_i_in_range 3y agoI Courier New you were the one for me.
- saaaaaam 3y agoGenuinely curious who your customers are and what the price point is. The market clearly isn’t me because I hated your landing page and copy within 20 seconds. Not a criticism, I have products where I wrote copy in a way that hits an audience that is very much not aligned with me or people I know. But curious.
- for_i_in_range 3y agoThey're People interested in Zettelkasten and already know/like me. They understand my use of old school font/letter. Otherwise to a cold audience (like yourself) it's definitely cringe.
- akg_67 3y agoSales funnel and conversion funnel might be the right terms to understand what he is doing with that page. The audience to that page most likely already came across him through his work, for example, somebody receiving his physical newsletter that was passed around by someone else. That page is not for cold audience but more for person that is already moving along the conversion funnel. I wouldn’t be surprised that he posted that page here to understand how he can create a page more appropriate for colder audience or someone very early in the conversion funnel.
- for_i_in_range 3y agoExactly. It's the page people are sent to shortly after purchasing this book: https://www.scottscheper.com/antinet https://www.scottscheper.com/antinet Which I actually break-even on and even lose money on (even though it took me a year and a half to write). I break-even on the front-end and monetize via the physical monthly newsletter on the backend.
- akg_67 3y agoReading your free trial pitch reminded me of Jeffrey Gitomer and his book Sales Bible that I read 20+ years ago. Your pitch has similar vibe. As someone else commented, today’s audience may consider the style cringy but very effective once you have the target audience.
- for_i_in_range 3y agoExactly. It still works well if you're authentic. I'll be creating a more modern page soon for cold traffic (just features/direct). The people who get that page have just purchased my book Antinet Zettelkasten. It's an upsell essentially. People don't subscribe to the newsletter because they want the newsletter; they subscribe because they want the free gifts. And they stick around through another special mechanism I don't even advertise on the backend. Again, subtleties.
- damir 3y agoPlease do share! I'd love to know more about this business. Thank you.
- amne 3y agoDude scams left and right. Pay "just" 11.86 but .. starting next month it is "only" 48.96. His revenue is just rich people forgetting what they subscribed to. Yeah it makes you some money but this is providing no value. Zero. Zilch. Nada. And that means you're not growing this.
- XCSme 3y agoI scrolled through the page and have no idea what he is actually giving/selling, but maybe I am not in the target audience. Also, I find this style of "YOU GET $1000 for $1" and letter writing sales to be very common with scam pages, that don't actually give anything of value away. I might be wrong, but the 10% refund rate also seems pretty high.
- for_i_in_range 3y agoAbout 50% of those refunds are me testing the purchase process and refunding myself. I just moved to a new payment provider last month.
- ApolloRising 3y agoAre you doing this through ads or paying members? I'd love to learn a bit more if you are willing to share.
- for_i_in_range 3y ago100% organic. YouTube is my primary traffic source.