Well don't forget that was Apple's original intention with Lightning, including getting a commission on every cable sold. Remember when iOS would give a warning

Well don't forget that was Apple's original intention with Lightning, including getting a commission on every cable sold. Remember when iOS would give a warning about "unsupported accessories" every time you plugged the phone into a non-Apple/MFi cable or charger? The backlash from the public as well as pushback from accessory manufacturers had Apple quietly remove the warning and drop their plans.