Well at the time, there was something to celebrate for a new cable. Existing cables had huge connectors (30 pin) and in the case of USB micro had a life of mayb

Well at the time, there was something to celebrate for a new cable. Existing cables had huge connectors (30 pin) and in the case of USB micro had a life of maybe 1-2 years max from the pins and/or teeth wearing out. The problem is that USB-C has nothing useful to offer over Lightning. Apple could've updated Lightning to support faster data if they wanted, and even then most people rarely use their cables for data anymore because of iCloud and AirDrop. So this time around, it really is nothing to get excited over. I will even say it's a downgrade, because I have yet to experience a USB-C port that feels as strong and satisfying to plug in/out as Lightning.