those are thunderbolt cables, not usb-c cables. they're backwards compatible but they have extra signal pairs to support PCIe tunneling, and much more stringen

those are thunderbolt cables, not usb-c cables. they're backwards compatible but they have extra signal pairs to support PCIe tunneling, and much more stringent shielding and termination that allows 40gbps bidirectional transfer (and the next thunderbolt standard goes to 120gbps). Also, Apple's 3m cable is actually not unreasonable when you consider that that's actually beyond what the thunderbolt spec theoretically allows, even with an active cable with a repeater chip the limit is supposed to be 2 meters. but lol @ people objecting to apple rolling out usb-c now, that's gotta be a conspiracy too for some people. every damn apple thread. if you want to buy a normal cable, just buy a normal cable.