> stable, profit earning cash-cow But it's not. Unity is extremely unprofitable as a company (-50% operating margin.. lol..). They would be fine if they hadn

> stable, profit earning cash-cow But it's not. Unity is extremely unprofitable as a company (-50% operating margin.. lol..). They would be fine if they hadn't started burning money like there is no tomorrow after their IPO back in 2020. The company was still unprofitable but had decent growth and would've broken even in a year or two. Then they decided that they need to double their headcount (to almost 8000 people...) in two years and start buying random companies for exorbitant prices (I guess why not? Money is free after-all). Now they don't have a choice and have to maximize their rev. growth or the company is f**d. IMHO the engine itself would probably be in a much better spot had MS (or even FB) bought them 5-10 years ago and they could've easily paid as much as their current valuation minus Weta, IronSource, whatever they bought before. > company killing decision, unless there is something we are missing ? Probably. I mean the pricing changes seem to be very complicated and most people are only looking at a single number ($0.2) which seems to be there only to force everyone above the 200k revenue/install threshold to upgrade to Pro tier. Seems like 80-90% of all users won't pay anything for installs and the average for those who do is probably to be somewhere between 2-5 cents which is not unreasonable financial (it still seems like a slightly bizarre price model in general). The way they presented this seems to be a disaster marketing wise. But about on par given the general level of idiocy amongst their upper management (especially their "marketing department").