That's a matter of UX. Again, the point is that now you can turn it off. This was not possible before, full stop. That's what I mean by it being a step in the r

That's a matter of UX. Again, the point is that now you can turn it off. This was not possible before, full stop. That's what I mean by it being a step in the right direction: it finally gives you central authority on what sites know about you.