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> > No advertiser needs to know anything about me. > They do if they want to deliver ads that are relevant. There's a simple (and much older) alternative: del
by cesarb 3y ago
> > No advertiser needs to know anything about me.
> They do if they want to deliver ads that are relevant.
There's a simple (and much older) alternative: deliver ads relevant to the content being seen, instead of tracking the user. If the user is reading a page about cars, deliver ads about cars (and car parts, and car insurance, etc). If the user is reading a page about My Little Pony, deliver ads about plushies. And so on.
- insanitybit 3y agoPresumably if a user is reading about cars there's a good chance they already own a car. In effect you're saying "the existing internet can work with lower revenue for ad companies" and to that I am sympathetic.