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This is why you need to actually say no to giant enterprise clients until your company is ready enough to weather the multi-year sales cycle with a strong reven
by yowlingcat 3y ago
This is why you need to actually say no to giant enterprise clients until your company is ready enough to weather the multi-year sales cycle with a strong revenue base outside of it, even if those enterprise parties are interested. I think a lot of B2B executives forget this lesson. A sales cycle your company is not ready for could kill it if attempted prematurely, even if it could theoretically close.
- moneywoes 3y agoAny other reading on sales cycles, very interesting
- user_named 3y agoIt just means spending 12-24 months of time, from everyone including ceo, vps, Product, cto, devs, designers, marketers, to get th contract signed. 24 months of these people's wages is a lot.