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> No advertiser needs to know anything about me. They do if they want to deliver ads that are relevant. > Advertising needs to be put on a short leash with a

> No advertiser needs to know anything about me. They do if they want to deliver ads that are relevant. > Advertising needs to be put on a short leash with a choke collar until we can kill it. Kinda proving my point. Nothing in your post actually substantiates why advertising is inherently bad, you just state it as if it's true.

Ruthalas 3y ago
"They do if they want to deliver ads that are relevant." I don't have any interest in them doing so, so this seems to work out. I'm not interested in being manipulated, nor providing information about myself to make that manipulation more effective.
- insanitybit 3y ago
  You're not really engaging with the conversation, which is kind of my entire point about the group of people (like yourself) who say "ads bad" and that's it. I gave a case where advertising allowed me to write a blog for years, without paying any money. Indeed people make these choices all the time - mobile games are a good example where people will not want to purchase the game for a dollar but are happy to watch an ad every 30 minutes. Unless you're willing to accept that advertising has some potential value I don't think there's any point in us discussing solutions.
  - Ruthalas 3y ago
    Though I'd prefer no advertisements, I think it's worth distinguishing between targeted ads and those that are simply based on the page content. If you run a technical blog and run advertisements that fit that theme, I am less adverse to that. I see the tradeoffs there, and can choose to visit your page and see your content knowing the exchange that's being made. I was responding specifically to your concern that the advertiser would no longer be able to tailor their advertisement to me if deprived of information about me. (My preference is to directly fund people who make things I enjoy, and I do practice that. I also think most mobile games funded by ads rely on predatory models to be profitable, which isn't really ideal. The whole thing is a mess of misaligned incentives.)
    - insanitybit 3y ago
      Thanks, so I think we both agree that some advertisements are fine, which is the point I've been trying to make. How do we make all advertisements "fine". Direct payment would never have worked for my personal site, I could not pay and certainly my dozen readers weren't going to. But that site made my career. Ads allowed that. As for what advertisers need to continue funding that, while not being awful, I think that is the interesting question.
cesarb 3y ago
> > No advertiser needs to know anything about me. > They do if they want to deliver ads that are relevant. There's a simple (and much older) alternative: deliver ads relevant to the content being seen, instead of tracking the user. If the user is reading a page about cars, deliver ads about cars (and car parts, and car insurance, etc). If the user is reading a page about My Little Pony, deliver ads about plushies. And so on.
- insanitybit 3y ago
  Presumably if a user is reading about cars there's a good chance they already own a car. In effect you're saying "the existing internet can work with lower revenue for ad companies" and to that I am sympathetic.
chimprich 3y ago
> They do if they want to deliver ads that are relevant. Advertisers can still attach ads to relevant content without knowing anything specific about the person who might see it. Consider an advert for a car attached to an motoring article. > substantiates why advertising is inherently bad I'll try tackling this. Advertising is inherently bad; it's the source of a great many of our problems. It's inherently manipulative. It tries to persuade, coerce or deceive us into buying things we wouldn't otherwise. This is a huge driver of obesity and ill-health (pushing UPFs, alcohol, tobacco etc.) and climate change (generally increasing consumption). By definition, it absorbs our time and attention. It interferes with our enjoyment of sports, written articles, and wastes our time sitting through video and audio adverts. It corrupts services. It provides an incentive for companies to maximise advertising revenue instead of the best experience - take Google or Amazon, who design search to push ads rather than what users ask for. Or social networks, who use algorithms to maximise engagement instead of positive interactions. Or news orgs, which publish clickbait fury-inducing articles for the ad impressions. It sucks a lot of our brightest workforce into useless work designing ads and ways to push them. It absorbs a lot of economic activity into zero-sum competition between rivals running to stay still.
- insanitybit 3y ago
  I appreciate that, but you're not really talking about what would replace it or how the web would survive without it. Like, the reality is that ads are enabling non-ad content today, so I think it's fine to say "and it's bad for reasons XYZ" but can you not see the value?
nullindividual 3y ago
> They do if they want to deliver ads that are relevant. They can insert car ads on thedrive.com, tech ads on arstechnica.com, or topic-relevant ads on subreddits. This approach appeared to "work" on radio and TV. > Nothing in your post actually substantiates why advertising is inherently bad Nothing says "pollute the air" like a "Go Green!" Exxon Mobile ad. Or how about those "flushable" wipes that aren't flushable and cause damage to water treatment facilities, yet continue to be a legal product [in the US]? Ads directly encourage harming the environment. Why does "hate ads" need some form of empirical reason to rid this scourge of humanity? We all have preferences which may or may not follow a logical path. Capitalism doesn't need defending; evil is a feature, not a bug. ;-)

Ruthalas 3y ago

"They do if they want to deliver ads that are relevant." I don't have any interest in them doing so, so this seems to work out. I'm not interested in being manipulated, nor providing information about myself to make that manipulation more effective.

insanitybit 3y ago
You're not really engaging with the conversation, which is kind of my entire point about the group of people (like yourself) who say "ads bad" and that's it. I gave a case where advertising allowed me to write a blog for years, without paying any money. Indeed people make these choices all the time - mobile games are a good example where people will not want to purchase the game for a dollar but are happy to watch an ad every 30 minutes. Unless you're willing to accept that advertising has some potential value I don't think there's any point in us discussing solutions.
- Ruthalas 3y ago
  Though I'd prefer no advertisements, I think it's worth distinguishing between targeted ads and those that are simply based on the page content. If you run a technical blog and run advertisements that fit that theme, I am less adverse to that. I see the tradeoffs there, and can choose to visit your page and see your content knowing the exchange that's being made. I was responding specifically to your concern that the advertiser would no longer be able to tailor their advertisement to me if deprived of information about me. (My preference is to directly fund people who make things I enjoy, and I do practice that. I also think most mobile games funded by ads rely on predatory models to be profitable, which isn't really ideal. The whole thing is a mess of misaligned incentives.)
  - insanitybit 3y ago
    Thanks, so I think we both agree that some advertisements are fine, which is the point I've been trying to make. How do we make all advertisements "fine". Direct payment would never have worked for my personal site, I could not pay and certainly my dozen readers weren't going to. But that site made my career. Ads allowed that. As for what advertisers need to continue funding that, while not being awful, I think that is the interesting question.

cesarb 3y ago

> > No advertiser needs to know anything about me. > They do if they want to deliver ads that are relevant. There's a simple (and much older) alternative: deliver ads relevant to the content being seen, instead of tracking the user. If the user is reading a page about cars, deliver ads about cars (and car parts, and car insurance, etc). If the user is reading a page about My Little Pony, deliver ads about plushies. And so on.

insanitybit 3y ago
Presumably if a user is reading about cars there's a good chance they already own a car. In effect you're saying "the existing internet can work with lower revenue for ad companies" and to that I am sympathetic.

chimprich 3y ago

> They do if they want to deliver ads that are relevant. Advertisers can still attach ads to relevant content without knowing anything specific about the person who might see it. Consider an advert for a car attached to an motoring article. > substantiates why advertising is inherently bad I'll try tackling this. Advertising is inherently bad; it's the source of a great many of our problems. It's inherently manipulative. It tries to persuade, coerce or deceive us into buying things we wouldn't otherwise. This is a huge driver of obesity and ill-health (pushing UPFs, alcohol, tobacco etc.) and climate change (generally increasing consumption). By definition, it absorbs our time and attention. It interferes with our enjoyment of sports, written articles, and wastes our time sitting through video and audio adverts. It corrupts services. It provides an incentive for companies to maximise advertising revenue instead of the best experience - take Google or Amazon, who design search to push ads rather than what users ask for. Or social networks, who use algorithms to maximise engagement instead of positive interactions. Or news orgs, which publish clickbait fury-inducing articles for the ad impressions. It sucks a lot of our brightest workforce into useless work designing ads and ways to push them. It absorbs a lot of economic activity into zero-sum competition between rivals running to stay still.

insanitybit 3y ago
I appreciate that, but you're not really talking about what would replace it or how the web would survive without it. Like, the reality is that ads are enabling non-ad content today, so I think it's fine to say "and it's bad for reasons XYZ" but can you not see the value?

nullindividual 3y ago

> They do if they want to deliver ads that are relevant. They can insert car ads on thedrive.com, tech ads on arstechnica.com, or topic-relevant ads on subreddits. This approach appeared to "work" on radio and TV. > Nothing in your post actually substantiates why advertising is inherently bad Nothing says "pollute the air" like a "Go Green!" Exxon Mobile ad. Or how about those "flushable" wipes that aren't flushable and cause damage to water treatment facilities, yet continue to be a legal product [in the US]? Ads directly encourage harming the environment. Why does "hate ads" need some form of empirical reason to rid this scourge of humanity? We all have preferences which may or may not follow a logical path. Capitalism doesn't need defending; evil is a feature, not a bug. ;-)