Can non-google use the flock? I really haven't bothered learn anything about how this works but I had the impression Google does some sort of semantic integrati

Can non-google use the flock? I really haven't bothered learn anything about how this works but I had the impression Google does some sort of semantic integration on its end that adds meaning to the tracking numbers. Basically, I would be pretty upset if my browser is disclosing interests in plain text to websites I visit. I think Google's idea is that they play bouncer over the semantics. So I'm skeptical the method can be used by non-Googles. I also suspect Google will break things often enough that a competitor ad network couldn't really keep up. But that's just my very uninformed read of whatever this all actually is. Understanding this whole thing had been on the back burner. I am open to something clever (and some things I have read long ago about it hint at clever) and have a similar position you do, but everything I have encountered about this is either super technical or sky-is-falling FUD or flowery PR bullshit. The pop-up's vague language and smooth-brained cheerful explanations just made me take the easy route of turning everything off in the privacy settings and uninstalling Chrome. I usually use Firefox anyway and all the work machines have Edge, so who needs it. "I don't know WTF this is and don't have time to figure it out. I turned the settings off in preferences and uninstalled Chrome." is how I'm answering questions from friends and family.