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hurts all the advertisers, but Google the least How so?
by TekMol 3y ago
hurts all the advertisers, but Google the least
How so?
- tyingq 3y agoOwning the most popular browser, most popular search engine, most popular email platform, most popular ad platform, most popular video platform, etc. They don't need 3rd party cookies. They can mostly reconstruct what was lost. It takes away more information from everyone else. Widens the gap despite slightly denting what Google can see.
- insanitybit 3y agoBut Google is late to the "remove 3rd party cookies" game. It's not like that was their idea.
- amadeuspagel 3y agoThey're late because they weren't allowed to, with the most popular browser: https://www.gov.uk/cma-cases/investigation-into-googles-privacy-sandbox-browser-changes https://www.gov.uk/cma-cases/investigation-into-googles-priv...
- insanitybit 3y agoThat's pretty distinct from "They pushed to remove 3rd party cookies to hurt competitors".
- tyingq 3y agoI stick by that. It's not the only move where they tried the boiling frogs approach around widening their control gap. AMP is another example. Manifest V3 also. They've become pretty skilled at making a trojan horse that has an outward benefit with the real intent hidden. That they end up making concessions here and there to some regulatory bodies doesn't do much to convince me it's all about privacy.
- JohnFen 3y ago> It takes away more information from everyone else. Widens the gap despite slightly denting what Google can see. Good. It would be even better if it had a greater impact on Google as well, but I'll take whatever gains I can get.