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The issue is that no way companies will give up the old tracking methods, they are just gonna sandwich together the old with the new and get the sum of the two.

• TekMol 3y ago
  Sites that get really big, usually do "give up" the old way of sending out the users data to a gazillion of advertisers. Because they have the inhouse resources to segment their users: https://www.reddit.com/ads.txt https://www.reddit.com/ads.txt Meta, Google, Reddit, Twitter etc won't send out your request data to show you ads. But unless you are a giant, it is not feasible and sites resort to send out request data to countless data brokers to find out what users are interested in: https://www.washingtonpost.com/ads.txt https://www.washingtonpost.com/ads.txt If the users interest is available via the browser, that would enable smaller sites to do what larger sites do. Show toaster ads to users interested in toasters without the data brokers being involved.
  • JohnFen 3y ago
    > If the users interest is available via the browser, that would enable smaller sites to do what larger sites do. And how is that a good thing? The problem is the data collection itself. That larger sites don't directly sell or share the data they collect is better than if they did, but it certainly doesn't make everything OK. The tracking is still happening.